We share all kinds of information about ourselves without anyone asking us to: posting photos on social media, arguing on Twitter, and even by buying tickets to travel internationally. How do scientists study this data? What are the psychological and anthropological ramifications of our love for “sharing”? And how do tech giants treat their own internal “scientists” and “scholars”? Our today’s guest is Emily Martin, Professor Emerita of Anthropology at New York University. Emily is also a groundbreaking author, most recent of  “Experiments of the Mind”, a book that offers an inside view of the experimental practices of cognitive psychology and how they can explain the allure of social media.  We spoke with Emily about the addictive nature of social media, the ethics of scientific research, our self-presentation online versus offline, and much, much more. This show is created by Storm, a podcast production studio, and Anon, a creative anonymous conscious social network. Check it out at https://anonym.network  and download the app to explore the bright side of anonymity.   If you want to dive deep into the world of anonymity & data privacy, subscribe to “Who’s That?” wherever you listen to your favorite podcasts. More episodes are already on their way! 😌