It’s the late 1960s, and a California TV repairman named Bob sees an opportunity to help people cheat death with the new science of cryonics. But freezing dead people isn’t easy. And apologizing for the mistakes you make along the way? Even harder. Visit thisamericanlife.org/lifepartners to sign up for our premium subscription.Prologue: Host Ira Glass talks about the way most political apologies go, and chats with a man named Derek Jones about similar sorts of apologies among preteen girls and King David, in the Old Testament. (7 minutes)Act One: In the late 1960s, a California TV repairman named Bob Nelson joined a group of enthusiasts who believed they could cheat death with a new technology called cryonics. But freezing dead people so scientists can reanimate them in the future is a lot harder than it sounds. Harder still was admitting to the family members of people Bob had frozen that he'd screwed up. Sam Shaw reports. (42 minutes)Act Two: There's a famous William Carlos Williams poem called "This is Just to Say." It's about, among other things, causing a loved one inconvenience and offering a non-apologizing apology. Producer Sean Cole explains that this is possibly the most spoofed poem around. We asked some of our regular contributors to get into the act. Sarah Vowell, David Rakoff, Starlee Kine, Jonathan Goldstein, Shalom Auslander, and Heather O'Neill all came up with their own variations of Williams's classic lines. (7 minutes) Transcripts are available at thisamericanlife.org This American Life privacy policy. Learn more about sponsor message choices.